November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
October 8, 2025Managers’ attempts to distract investors from bad news have serious implications for market efficiency.
October 1, 2025Meet the newest Costello researchers, and become acquainted with their scholarly profiles.
September 29, 2025Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.
July 14, 2025Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.
May 7, 2025To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.
April 29, 2025Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.
March 18, 2025A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.
March 11, 2025Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.
