How to...Create a Marketing Landing Page

Whether it’s called a landing page, lead capture page, single property page, or squeeze page - the purpose of a marketing landing page is the same - prompt a visitor into completing a specific action, or ‘conversion’.  

Building a marketing landing page within SiteMasonry is as simple as building a regular page. In her Quick Start Guide to Marketing Landing Pages, Kristin Heydt, OUB's Digital Strategist, explains the basics and walks through a sample SiteMasonry marketing landing page layout.