Watch On-Demand: Marketing Military Innovation—Lessons from the MRAP Program

This webinar is in-depth discussion on the challenges of marketing innovative concepts and products to the armed forces. Center for Government Contracting Senior Fellows Stephanie Halcrow and James Hasik discuss Hasik's new book, Securing the MRAP: Lessons in Marketing and Military Procurement (Texas A&M University Press, 2020), followed by a panel discussion with:

• Susan Alderson, the statistician who sparked the successful drive to adopt the MRAP in the Marine Corps
• Damon Walsh, a former MRAP marketing executive at Force Protection Inc.
• Paul Mann, the first MRAP program manager